Most Magical Place

Having 2 very young daughters, I’ve become quite familiar with the Disney Channel, but its amazing to think of how large this company is and how it affects our lives in many ways, known world wide for family friendly products.

This is NOT an opinion or endorsement of Disney Stock – simply a few interesting facts about its history. The Walt Disney Company (DIS) has been part of the Dow Jones Industrial Average since May 6, 1991.

The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated films collectively called the ALICE COMEDIES.

“Mickey Mouse” which still serves as the logo and mascot for Disney was originated in 1928, as one of the short animated films.

In 1937, Disney’s innovative first full length animated feature, SNOW WHITE AND THE SEVEN DWARFS, was released. Walt Disney saw a need to increase the size of his studio, and moved it to Burbank, CA. He was involved with all aspects of the design, even the animators chairs. More movies such as FANTASIA, BAMBI, CINDERELLA, ALICE IN WONDERLAND, and PETER PAN were produced in the 1940’s and 1950s.

In 1954, Walt Disney had a vision of creating a Family Theme Park. Disneyland was completed in July, 1955. Disney World Magic Kingdom opened in Orlando, FL in October, 1971. To this day, Disneyland and Disney World are the standard for cleanliness, customer service, and family fun in theme parks. Sadly Walt Disney died in 1966, and did not see the opening of Disney World.

Today, the Disney entertainment empire includes Disney movies, the ABC family of networks, ESPN, the E! Entertainment Network, and of course the Disney Channel.

Disney has helped launch the acting and musical careers of such recent stars as Justin Timberlake, Britney Spears, Christina Aguilera, Miley Cyrus, and the Jonas Brothers to name a few.

Disney issued its first public stock on November 12,1957.

For more information, you may contact me at http://www.helpmy401k.us and you may also follow me on Twitter at www.twitter.com/deanvoelker.

http://corporate.disney.go.com/investors/stockinfo/quote_1957.pdf  The stock closed on its first day at $13.88. It has split 7 times since then, the last split happened in 1998. http://corporate.disney.go.com/investors/split_history.html. One share of DIS stock over that time due to splits & spinoffs would be worth close to $6000 today. http://studioservices.go.com/disneystudios/history.html

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