Farmville Gift Request

If you have been on Facebook for any period of time at all, you’ve seen this.
“John (or Jane) Doe sent a request using Farmville.”
John or Jane sends you a cow or a tree, and courtesy suggests that you send them one back.
I confess that I am not the best ‘Farmville neighbor’, and really don’t play.
Who knew it was such big business?
The latest issue of Smart Money magazine includes an article by Dyan Machan – “Virtual Goods, Real Profits”.
Ms. Machan tells us that “this nascent industry is sucking in staggering amounts of capital. In one 30-day span, Playfish, creator of Pet Society, sold for $400 Million. Playdom, with its game Sorority Life, raised $43 Million in financing; and sector leader Zynga raised $180 Million.”
(I kind of feel like Dr. Evil with his pinky finger – “$180 Miiiilllllllion Dollars”.)
These virtual games don’t have to fight for shelf space. They are passed along through Facebook from friend to friend and market themselves. “If the game is a hit, revenue expands exponentially, but not costs.” she says.
Ironically, the bulk of social-gaming revenue comes from selling stuff that doesn’t really exist – virtual goods.
Playfish claims in the article that it sells 60 million items per day. These items are for players to reach new levels and get more from their games. The game itself is free, but to do well, you need to buy things. Aaaahhhh!!
I guess I’m not really a “social gamer”. Numbers like these do make you wonder though.
In case you are curious, Playfish was aquired by Electronic Arts on Nov 9, 2009 for $275 Million. “EA” as it is known, produces a smorgasboard of games for Playstation and X-Box. Their stock symbol is ERTS and trades on NASDAQ.
Zynga, the “leader” in social media games with Farmville, Cafe World, and Mafia Wars, is not yet publicly traded. Digital Sky Corporation, based in Moscow, Russia purchased its stake in Zynga in December, 2009 for $180 Million.
Keep trading virtual “cows” and “apple trees”. It may be keeping the economy going!
You can contact me through my website, You can also follow me on Twitter at I host a weekly internet radio program also, “Improving Your Financial Health” at

18 Responses to Farmville Gift Request

  1. farmville says:

    very interesting and informative post.

  2. Sexy Joanna says:

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner.

    • deanvoelker says:

      Thanks for the feedback. Videos aren’t always possible, but I will add them where I can. This article was really to highlight the popularity of Social Gaming and how profitable it has been. Thanks again for reading.

  3. The articles on this website are very interesting and i will definitely return again in the near future.

  4. i was starting to assume i may perhaps be the only guy who cared about this, at least now i recognize im not nutty šŸ™‚ i’ll make sure to pay a visit to a few other blogposts after i get my morning caffeine in me, it is actually hard to read without my coffee, adios for now šŸ™‚

  5. Eric Schane says:

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  6. i might not have thought this had been useful a handful of years in the past then again it’s interesting precisely how years varies the means by which you respond to so many creative concepts, thanks for the article it is really pleasurable to start reading something clever now and then instead of the widely seen nonsense mascarading as blogs on the internet, cheers

  7. Great post but I have just come across this page by accident. I love farmville on facebook so much. Im not going all that well with it at the moment however. Does anyone play farmville with cheat codes? on facebook. Im searching for a guide for farmville facebook. Can anyone suggest any good cheap guides to help me dominate farmville?

    • deanvoelker says:

      Thanks for the great comments. I’m a financial advisor, and most of my articles are on personal finance. The thing which intrigued me about Farmville and the other games is how big they have become. Also, that people would pay money for little virtual icons. (My guess is that REAL farmers must be laughing their tails off at this!)

  8. Josh Beattie says:

    Your trusty really simply syndication feed fails to perform in my browser (google chrome) how may I solve this?

  9. Milton Emami says:

    Hello I dominate in FarmVille, I found a heap of tips and tricks at and levelled up so quick. I love this game.

  10. nice article. I really enjoyed it.

  11. Kary Piccolo says:

    Thanks for that excellent post. Is this a wordpress site? I like that platform, very good.

  12. FarmVille says:

    Hey, I just hopped by to your site online via StumbleUpon. Not somthing I would normally read, in contrast I liked your thoughts none the less. Thanks for making something worth reading.

  13. zynga says:

    i was starting to think i could possibly be the sole individual that cared about this, at the least at present i discover i’m not nuts šŸ™‚ i will be sure to take a look at a couple of additional blogposts after i get some caffeine in me, it can be very difficult to read without my coffee, I was really late last night playing zynga poker and after getting my fill with a few ales i finished up burning off all my facebook poker chips take care šŸ™‚

  14. Do you have a Twitter account for your website? I would like to keep up to date with the latest posts

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